Privacy Policy

Last updated: 27 March 2026

Sugat operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sugat is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, or purchase.
Communications with us including information you include in customer support enquiries.
Device information including your IP address and other unique identifiers.
Usage information including how and when you interact with the Services.

How We Use Your Personal Information

Provide and Improve the Services — to process payments, fulfil orders, manage your account, arrange shipping, and improve your shopping experience.
Marketing and Advertising — to send promotional communications by email or post, and to show you relevant advertisements.
Security and Fraud Prevention — to authenticate your account and detect fraudulent activity.
Communicating with You — to provide customer support and maintain our business relationship.
Legal Reasons — to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to third parties including Shopify, vendors who perform services on our behalf, and business and marketing partners. We may also disclose information in connection with a business transaction or to comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have rights including the right to access, delete, correct, or port your personal information. If you reside in the UK or European Economic Area, you may also have the right to object to or restrict processing, and to withdraw consent.

To exercise any of these rights, please contact us at info@sugat.co.uk